I met Ian Brooks and his family through the theatre program at Champaign's Central High School, where our kids participated in numerous performances and the whole wonderful high school theatre thing. I knew he was doing research in the use of social media to inform public health interventions, as a faculty member of the University of Illinois iSchool and associate of the National Center for Supercomputing Applications. So when I took on this project he was the first person I wanted to consult for insight.