In recent years, some have argued that if you can’t find information on Google, it might as well not exist. This assertion is problematic given that according to various estimates, the scope of Google’s search index range from 4 percent to .004 percent of the total Internet. Neils Kerssens examines these questions in the context of “positivist algorithmic ideology,” a normalizing force that frames certain practices as an established standard exempt from further interrogation.
If you ran digital strategy for a presidential campaign, and Facebook came knocking on your door and said "We want to help you win this election," would you turn them down? There's nothing like a little help from the mothership.