Parasitic Platforms and the Crisis in News

The boarded-up building of the McKeesport Daily News near Philadelphia

The viability of news has been in rapid decline since the mid-2000s. This post presents a critical analysis of how news publishers themselves helped precipitate the crisis by enthusiastically adopting Big Tech platform technologies and audience-building strategies. I show how search and social media platforms disrupted publishers’ relationships with audiences and advertisers by appropriating control over news distribution and revenue. I use Anthony Giddens’ structuration theory and Bruno Latour’s actor-network theory to explore the restructuring of the news industry by the sociotechnical practices and surveillance economics of today’s dominating platforms. Leveraging Michel Serres’ discourse on social parasitism, I present a research framework for assessing symbiotic and parasitic relationships in sociotechnical systems using historical, quantitative, and qualitative methods, and to identify where news publishers still have agency to begin resolving the crisis. And I suggest the urgency of this research framework as publishers rapidly adopt new AI technologies.

When search engines stopped being human: menu interfaces and the rise of the ideological nature of algorithmic search – Annotation & Notes

Carol Kuhlthau’s Information Search Process with Google Search superimposed

In recent years, some have argued that if you can’t find information on Google, it might as well not exist. This assertion is problematic given that according to various estimates, the scope of Google’s search index range from 4 percent to .004 percent of the total Internet. Neils Kerssens examines these questions in the context of “positivist algorithmic ideology,” a normalizing force that frames certain practices as an established standard exempt from further interrogation.

Annotation – Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle

If you ran digital strategy for a presidential campaign, and Facebook came knocking on your door and said "We want to help you win this election," would you turn them down? There's nothing like a little help from the mothership.