In recent years, some have argued that if you can’t find information on Google, it might as well not exist. This assertion is problematic given that according to various estimates, the scope of Google’s search index range from 4 percent to .004 percent of the total Internet. Neils Kerssens examines these questions in the context of “positivist algorithmic ideology,” a normalizing force that frames certain practices as an established standard exempt from further interrogation.